Tokini Peterside builds brands and businesses, centred on culture, in Africa.
She is the Founder of ART X Collective, and is an entrepreneur and strategic advisor, with vast experience in Africa’s art, culture, fashion and luxury sectors.
Tokini obtained a law degree with first class honours from the London School of Economics & Political Science (LSE) and an MBA from INSEAD.
After working in luxury brand management for Moët-Hennessy (part of the LVMH Group) as Head of Marketing in Nigeria, she founded TP-Collective, a strategy consultancy for businesses in the culture and luxury sectors, in 2012.
Through TP-Collective, Tokini supported entrepreneurs to develop pioneer businesses such as ALARA (the David Adjaye-designed luxury concept store, conceived by Reni Folawiyo, that also houses NOK Restaurant) and Maki Oh (an artisanal fashion designer label worn by Michelle Obama, Lady Gaga and Solange Knowles), and projects such as ‘Half of a Yellow Sun’ (the film based on Chimamanda Adichie’s novel, starring Thandie Newton, Chiwetel Ejiofor and John Boyega), amongst others.
In 2016, Tokini created ART X, and has since served as the director of the cultural enterprise, which stages annually ART X Lagos, the premier international art fair in West Africa (which to date has welcomed 22,000 visitors and over 200 of Africa’s leading artists); awards the ART X Prize, an annual prize providing funding, mentoring and residency support to emerging artists; as well as hosts ART X Live! - a live art and music show.
In 2019 she was named one of the 100 Most Creative People in Business by Fast Company, while in 2018 she was featured on the Quartz Africa Innovators list - a list of the continent’s Top 30 pioneers. Her work has been featured in the Financial Times, CNN, New York Times, Vogue and more.